3876 Children died in road crashes during 2019.
Road crashes are the leading external cause of death for our children of all ages.
About Wheel Well
We drive awareness of critical road safety issues in SA, promote educational initiatives and strengthen legal protections for children’s road safety, thereby saving lives of our precious children.
We aim to be the most vocal and audible ambassadors for children in private vehicles, public transport, and children as pedestrians.
We have vital route markers on our road map.
• Make people aware of critical issues.
• Vigorously promote educational initiatives.
• Strengthen legal protections as they pertain to Children’s Road Safety.
• Establish children as road users in their own right.
The above goals will be achieved by us maximizing our footprint. By running highly impactful projects and campaigns that are child focused – aligning sponsors and partners in effective collaboration. All our activities are always carried out with cast-iron integrity whilst maintaining complete transparency.
Our Road Map:
Reducing the death toll of children on South African roads. In 2019, 3876 children died in road crashes. Every child that dies is one child too many.
Peggie Mars, the founder of Wheel Well, has extensive experience in car seats across all brands and models and keeps up to date on all trends and developments within that industry. A teacher by profession, she has a special connection with children, and she lives out her passion for knowledge and education through her various campaigns. She is a leading expert on all things car seat and road safety for children.
Charmaine van Wyk
Charmaine is the Public Relations Manager for Bakwena N1N4 Toll Road. Besides managing all aspects of PR & marketing within Bakwena, Charmaine’s involvement in CSI (Corporate Social Investment) is a testimony to her enthusiasm & commitment in the areas of Road Safety, environmental, health, community upliftment and nature conservation along the N1N4 route.
Pertunia is the CEO of InspectaCar and she is a dedicated and passionate manager with more than a decade of experience in the fuel retail industry where she has been responsible for crafting and executing successful sales and marketing strategies to bring about business development and profitability. Her appetite for all things automotive, coupled to her extensive franchise experience, has enabled her to immerse herself in a new challenge, the exciting world of the motor industry. Pertunia is an ardent proponent of transformation in the workplace and in business, and believe strongly in uplifting, mentoring and coaching young women.
Our Pit Crew:
Theresa and Thabile make up the team that holds the fort at our shop in Fontainebleau, Randburg. From here we run the Car Seats for Kids campaign and general operations. Their hands-on experience in car seats ensures that the seats donated to us are expertly cleaned and handed out with the necessary knowledge to the parents to use the seats effectively. They have magic in their hands and a song in their hearts.
Our Racing Stripes:
We have earned our racing stripes through hard work and our extensive hands-on experience in road safety for children. Our motto is: For Impact – not for Profit
We have extensive knowledge and insight on the design, development, regulations, laws, and best practice where car seats are concerned. To make this available to parents we have expanded Car Seats for Kids to include a car seat cleaning service, Car Seat Clinic where parents can have their installations checked and a workshop: Car Seat 101.
Our projects for children as pedestrians are all designed to have multiple benefits for children. Not just road safety, but safety in general, education, literacy as well as leadership skills. Children have a very specific profile in traffic, and we must always keep that topmost in mind when we are looking for solutions.
Activism is one of the vital pillars in our approach to road safety for children. We keep up the pressure towards changes in legislation, improving statistics and post-crash care that will benefit our children.
Like all modern vehicles, Wheel Well is streamlined and fuel-efficient. We make funding go far with our economical driving style.
Currently, our tanks hold enough fuel to last us three months ahead. It is much like travelling at night. You can only see the road ahead as far as the headlights allow, but you have complete faith that the rest of the road is there. Additional funding will help us see the road further ahead and appreciate and affect the changing scenario that is road safety for children in South Africa.
On an epic journey such as this one, there are many memorable moments. Every bit of funding that comes in, all the car seats donated, the very special children and their families, over 9300 thus far, that the Car Seats for Kids campaign has touched and all those precious moments that we experience are all very special milestones on our journey. Milestones that stand out are:
• A 24% decrease in child road fatalities since 2012.
• Over 9300 children in safe and clean car seats through the Car Seats for Kids Campaign.
• Gumtree Women in Autos Award for extraordinary contribution to the Automotive Industry - August 2018
• The first handout of Halo Beanies in our Glow Kids Glow child pedestrian project in April 2018
• Proud winner of the Prince Michael International Road Safety Award 2016 – Safer Road User category
• Our annual October Transport Month collaborations.
• Amendment 22 to the National Road Traffic Act that makes car seats compulsory for children under 3.
The road ahead:
• Amendment to Regulation 231 of the NRTA: Every child is a person for loading vehicles
• Increase the mandatory age for car seats use to 6 years in Regulation 213 of the NRTA
• Redouble our efforts in Car Seats for Kids
• Improvements to post crash care of children that has been in car crashes
• More transparency in how the data is collected for road death statistics
It is of vital importance that Wheel Well continue to serve our children in road safety. Our work and repository of expertise belong to the people of South Africa in the interest of our children and future drivers. Funding received will be used to further education and awareness on the vulnerability of children in traffic as well as secure our future, succession, and sustainability by applying sound financial, marketing and business practices.